There is a variety of ways that PR can enhance your event. Make sure you know what they all are so that you can utilise them properly.

Strategy

PRs can provide an overview strategy, using the aims and objectives of your event and translate them into communication targets.

Just like there is a timeline surrounding an event, such as deliverables for the organisation, so too there should be a timeline for the communication channels.

Outline your target audience, the channels for communications to use alongside the key messages you want to communicate.

Use Channels Effectively

Ensuring the use of each communication channel at its best to maximise effectiveness and reach. Social media channels such as Twitter, Facebook and Instagram are perfect for posting daily, or hourly teasers in the lead up to an event, whereas MailChimp and e-blasts are to be used sparingly such as formal invitations or ‘Save the Date’ notifications.

Media Advisory vs Media Release

PR agencies are all to ready to send out press releases, laden with details and information pertaining to a project or campaign. For an event, all the media need to know is basic facts, with the practical details.

The aim of a media advisory is to notify the media of your event and inspire and encourage interest and attendance.

Find the relevant angle

In such a busy world, each event, especially in a major city, has at least 5 other competing events. When strategizing, make sure your PR agency can find the event’s USP (Unique Selling Point) when it comes to a media angle.
It is essential, that your event offers some relevance to the media, and ultimately the reader.

Define Roles and Responsibilities

All too often the client thinks the PR agency is responsible for certain deliverables without explicitly defining them at the outset.

At the strategy stage, it is important to set out exactly who is responsible for what and plan accordingly with plenty of time.

Something you can never have enough of when planning and publicising an event is time!

Things are inevitably going to go wrong, and time will be your ultimate saviour if they do.

Event Buzz

Ultimately the magic of having a PR agency on hand is to generate the hype and buzz that is crucial to any successful event. The most well organised event can go unnoticed if there is nobody there to capture the mood, write articles from the show floor, work with the media to give them an inside look and handle the day of social media.

Curzon PR is a London-based PR firm working with clients globally. If you have any questions, please feel free to contact our Business Development Team [email protected]